FEC Passes New Online Ad Disclosure Rule
Following a dramatic rise is online advertising, the Federal Elections Commission passed a new rule on December 1 bringing digital ads in line with other mediums. By expanding the definition of “public communication” to include “communications placed for a fee on another person’s website, digital device, application, or advertising platform,” online ads will now be required to disclose who is paying for and authorizing them in a similar fashion to print and television ads. Earlier language to require disclosure of anyone who promotes a digital ad was removed.
Chairman Allen Dickerson has said this rulemaking is part a larger effort to update the agency’s code of federal regulations and has called for public participation in creating and updating additional rules.
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